First things first: what is a knowledge panel and why should you claim it? A knowledge panel is an information panel that dominates the right hand side of the screen of Google search results. It is a visual representation of Google’s Knowledge Graph. The Knowledge Graph is the way Google is providing the most accurate information in response to users’ search queries. Technically speaking, it isn’t so much a graph as a database that collects millions of pieces of data and puts them together to create interconnected search results.
Need an example? The Knowledge Graph is why, if you search for Star Trek: The Original Series, Google displays not only websites with those keywords, but also episode names, streaming availability, audience reviews, the cast, and related searches. Thanks to its users’ searches and clicks, Google knows that displaying “William Shatner: James T. Kirk” is relevant to the initial search.
That extra, but still relevant information – we can think of it as bonus material – is displayed on the right hand side of Google in what is known as a knowledge panel. As we mentioned, the panel dominates the right hand side of the screen, which means it provides, great, immediate coverage for whatever business, person or object the knowledge panel describes. More prominent screen time equals more clicks, and that equals more awareness and growth. That is why you should care about the knowledge panels for your business or brand, and why you should want to claim your knowledge panel.
Once you claim the panel, you can make changes to the information, ensuring that it is always up-to-date and accurate. The last thing you want is someone searching for you on Google and finding incorrect information that potentially keeps them from researching further. Claim the panel and ensure it keeps working for you and not against you.
So, how do you claim your knowledge panel?
CHOOSE THE RIGHT PERSON
You don’t want to make it difficult for Google to verify your claim. If you are claiming a knowledge panel for a company, we recommend using:Here you can Submit Your Article Advertising Your Article
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